Dixie Toga's Empty Packages Promo Tool by Casa Rex is Brilliant

By: Chalaine Mantha - Published: Mar 3, 2011 • References: casarex & whitezine
Dixie Toga is a packaging brand that was having some trouble with their look, so they called upon the Brazilian design agency Casa Rex to help them out with a promotional marketing tool. Casa Rex helped to create a series of empty packages for Dixie Toga with amazing holographic details and unique images.

Packaging is extremely important when it comes to selling a product and Dixie Toga realized that a new and improved image would generate better business. The Dixie Toga empty packages range from cute and comic to girly and simple. I love the package design that features little animal creatures wearing glasses. I also admire the packages loaded with eye-popping color, sure to grab anyone's attention. The project director and head of Casa Rex explains, "we conceptualized personalized phrases like 'I'm empty' or 'There's absolutely nothing inside me' to deliver relevant and fun content for each holographic pack design." Stats for Holographic Branding Trending: Older & Mild
Research: 4,655 clicks in 273 w
Interest: 4 minutes
Concept: Dixie Toga
Related: 72 examples / 55 photos
Segment: Females, 18-35
Comparison Set: 26 similar articles, including: promotional pop-up books, promiscuous promotional prints, and body imprint promotions.