After his recent divorce, English banker Andrew Paul decided to raffle off his life.
For under £20, a person can enter a draw to win Andrew Paul’s £1.1m five bedroom house, a £160,000 Aston Martin DBS, and his £200,000 Sealine 35 Sport motor boat. First prize includes either the home or the car plus the speedboat, along with £85,000 in cash to assist with insurance and fees, or the first prize winner can have £1 million in cash.
Andrew Paul is also offering ten runner up prizes. He is hoping to sell 200,000 tickets to earn £4 million. If fewer than 150,000 tickets are sold, a lower cash prize will be given.
Also in this contest is a bizarre twist. Upon paying the fee, entrants need to estimate where a golf ball would end up in a photograph, as winners are going to be determined based on who is the closest to the actual placement.
Stats for Raffling Luxury Lives
Trending: Older & Mild
Research: 5,183 clicks in 362 w
Interest: 4 minutes
Concept: Raffling Luxury Lives
Related: 34 examples / 26 photos
Segment: Neutral, 18-55
Comparison Set: 12 similar articles, including: scratch-off calendars, false hope recession cures, and clairvoyant billboards.
False Hope Recession Cures
Short Attention Span Marketing
$3 Billion Lottery Prizes