Caroline Hirons launched a Summer Raffle through the Beauty Backed Trust fundraising initiative, which began last year. The funds collected from the raffle will be used for the Beauty Backed Grant Programme, which launches in September.
UK aesthetician and author Caroline Hirons began the Summer Raffle to raise money for those in the beauty industry that have been financially affected by the COVID-19 pandemic. Funds will also be used to provide mentoring support to those in the industry.
The raffle prizes include 50 Scamp and Dude goody bags and give 'Golden Ticket' experiences. The Golden Tickets include personal skincare consultations with Hirons and skin specialist Dija Ayodele. It also includes a makeup masterclass with Lisa Potter-Dixon, a blow-dry masterclass with Errol Douglas, and a fake tan masterclass with Jules Von Hep.
Image Credit: Cosmetics Business
What's Driving This Trend
- Pandemic Relief Raffles
- Brands can create raffles to raise money for industries affected by the COVID-19 pandemic.
- Fundraising Initiatives
- Companies can launch initiatives to raise funds for industries affected by the pandemic, such as the Beauty Backed Trust.
- Industry Support Programs
- Programs such as the Beauty Backed Grant Programme can provide financial aid and mentoring support to industries in need during the pandemic.
Who This Affects Most
- Beauty Industry
- The beauty industry can benefit from brand-backed pandemic relief raffles, and industry support programs such as the Beauty Backed Grant Programme.
- Fashion Industry
- Companies in the fashion industry can launch fundraising initiatives to support workers that have been financially affected by the pandemic.
- Hospitality Industry
- Companies in the hospitality industry can benefit from fundraising initiatives such as raffles to support workers financially affected by the pandemic.
