DIVINITIES Taps BoTT On a New Monochromatic Streetwear Capsule
Kanesa David — May 2, 2023 — Fashion
BoTT and DIVINITIES are back with a new release that emphasizes a monochromatic color scheme. The collection creates an unconventional and abstract version of the floral design by fusing together unique images and patterns. The partnership includes a t-shirt with the BoTT and DIVINITIES co-branding on the left chest, while another t-shirt has co-branding in red and a back design in black and white showcasing two children reading while perched on top of a globe.
The collection also comes with headwear options in black and pastel green. The hats feature BoTT branding in chunky text across the front, while the co-branded DIVINITIES and BoTT logo outlines the closure.
Two pop-up stores, one in downtown Tokyo and the other in Fukuoka, will sell the new collection throughout Japan during Golden Week.
Image Credit: DIVINITIES, hypebeast, bendtokyo
The collection also comes with headwear options in black and pastel green. The hats feature BoTT branding in chunky text across the front, while the co-branded DIVINITIES and BoTT logo outlines the closure.
Two pop-up stores, one in downtown Tokyo and the other in Fukuoka, will sell the new collection throughout Japan during Golden Week.
Image Credit: DIVINITIES, hypebeast, bendtokyo
Trend Themes
1. Collaborative Monochrome Streetwear - The trend of collaborative monochrome streetwear presents an opportunity for fashion and design industries to build partnerships and create unique, abstract designs.
2. Co-branding in Fashion - The trend of co-branded fashion creates opportunities for industries to partner and cross-promote brands to attract new customers.
3. Pop-up Stores - The trend of pop-up stores provides a disruptive innovation opportunity for retail industries to test products, reach new markets, and create buzz around a new collection.
Industry Implications
1. Fashion Industry - The fashion industry can take advantage of the trending demand for unique designs and collaboration through co-branding and creating monochrome streetwear.
2. Design Industry - Design industries can leverage the trend of collaborative monochrome streetwear to create abstract and unconventional patterns and designs.
3. Retail Industry - The retail industry can take advantage of the trend towards pop-up stores to test and promote new collections, and attract new customers through limited edition events.
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