Mitchell & Ness Rounds Out MLB Product Assortment
Grace Mahas — April 28, 2023 — Business
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After nearly 20 years, Mitchell & Ness is set to release officially licensed Major League Baseball (MLB) headwear next week. Under the tagline 'The Snap Is Back,' the nostalgic sportswear brand will introduce its iconic original high-crown adjustable cap for all 30 teams, featuring both Cooperstown and current logos.
Initially, the MLB headwear will be showcased on The Original Snapback silhouette, a streetwear staple that gained popularity in the mid-2010s among sports fans, cap collectors, and fashion enthusiasts. In the coming months, Mitchell & Ness will introduce the Liberty Fitted – a new fitted cap design focused on comfort and style while remaining authentic to the brand's aesthetics. The professional baseball logos will also be incorporated into Trucker, Dad Hat, Strapback, and Classic Red silhouettes.
The headwear collection is set to launch on May 2, 2023, with prices ranging from $35 to $45. The products will be available online, all Mitchell & Ness Flagship Store locations, and authorized retailers.
Image Credit: Mitchell & Ness
Initially, the MLB headwear will be showcased on The Original Snapback silhouette, a streetwear staple that gained popularity in the mid-2010s among sports fans, cap collectors, and fashion enthusiasts. In the coming months, Mitchell & Ness will introduce the Liberty Fitted – a new fitted cap design focused on comfort and style while remaining authentic to the brand's aesthetics. The professional baseball logos will also be incorporated into Trucker, Dad Hat, Strapback, and Classic Red silhouettes.
The headwear collection is set to launch on May 2, 2023, with prices ranging from $35 to $45. The products will be available online, all Mitchell & Ness Flagship Store locations, and authorized retailers.
Image Credit: Mitchell & Ness
Trend Themes
1. Nostalgic Sports Apparel - Fashion brands can create new lines of clothing and accessories featuring retro designs and logos of popular sports teams to target the growing nostalgia trend.
2. Athletic Streetwear - Fashion brands can create collaboration products with sportswear brands inspired by athletic uniforms, featuring comfortable and functional designs that can be worn as everyday wear.
3. Authenticity Revival - Brands can leverage the increasing consumer preference for products that have a long history and heritage, featuring vintage logos and designs that represent their brand's authenticity and tradition.
Industry Implications
1. Fashion & Apparel - Fashion brands can partner with sports teams and leagues to create unique lines of clothing and accessories featuring retro designs and logos of popular sports teams to capitalize on the growing nostalgia trend.
2. Sporting Goods - Sporting goods brands can create functional apparel and equipment inspired by the retro designs of popular sports teams to cater to consumers' increasing preference for nostalgic products.
3. Retail - Retailers can collaborate with sportswear brands to create exclusive collections featuring retro designs of popular sports teams to attract customers and increase sales.
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