Diunsa, a retailer in Honduras, utilizes the fascination with myths to promote its sales.
The campaign shows grainy obscure pictures of Big Foot, a UFO and the Loch Ness monster with a tagline that reads, "Some things you really can believe. 50% off in all stores."
The ads were created by Publicidad Comercial Lowe Honduras with Juan Jesús Martínez as general creative director and Enrique Zaldivar pulling the duty of creative director, copywriter, art director AND illustrator.
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