Tokidoki has definitely made a mark on culture today with clients including MTV, John Galliano, Fornarina, and LeSportsac. I guess skate decks are the next step!
Implications - Consumers are looking for ways to make themselves stand out among their fellow shoppers. Products that contain an element of vibrancy appeal to consumers who want to differentiate themselves. Companies trying to increase their appeal could focus on this when coming out with new items.