Model Karlie Kloss in the Dior Spring/Summer 2010 Ad Campaign

By: Marissa Liu - Published: Jan 7, 2010   Updated: Jul 18 2011 • References: forums.thefashionspot & wwd
Designer John Galliano had model Karlie Kloss channel screen legend Lauren Bacall for the Dior Spring/Summer 2010 ad campaign. Shot by Steven Meiself, the ads were intended to capture the spirit of an old Hollywood movie.

Kloss smolders while wearing neutral-toned clothes while recalling a young Bacall. Galliano wanted the campaign to evoke an “escapist and sensual” feeling. It, like the Dior Spring/Summer 2010 collection, was inspired by film noir.

Implications - Check out this sensual Ad Campaign by Dior if you're looking to briefly escape from your long work day or boring schedule of errands and telephone calls. The ensembles may even inspire you to step outside your comfort zone next time you put together an outfit for a dinner date or a night out on the town! Stats for Film Noir Ads Trending: Older & Average
Research: 7,537 clicks in 332 w
Interest: 4 minutes
Concept: Film Noir Ads
Related: 112 examples / 86 photos
Segment: Females, 18-55
Comparison Set: 41 similar articles, including: 50s domina fashion, 17th century bell-bottom gowns, and wasp waists.