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Candid Fashion Campaigns

The Miss Dior Fall/Winter 2012 Mila Kunis Photoshoot is Natural

— May 7, 2012 — Pop Culture
The Miss Dior Fall/Winter 2012 campaign is centered on the talented That 70s Show actress Mila Kunis. Kunis has been highly revered by fans for her exotic looks and ability to convey emotion on camera, and this photoshoot furthers her acclaimed status. The series is taken at a variety of Parisian locations, showcasing the Eiffel Tower, the Seine river and one of the city's bustling metro stops.

The setting and appearances of Kunis in this Miss Dior venture are explicitly candid. While the majority of these undertakings display over-the-top backdrops, this collection highlights the beauty of everyday French spots, frequented on the daily by droves of locals. Kunis' makeup and hair is also done naturally, allowing her to exude the same informal way about her that viewers consistently covet.
Trend Themes
1. Candid Fashion Campaigns - Disruptive innovation opportunity: Brands can embrace authentic and relatable settings and models for their fashion campaigns, moving away from extravagant and staged environments.
2. Natural Beauty - Disruptive innovation opportunity: Beauty industry can promote natural and minimalistic makeup and hair looks that resonate with consumers seeking a more effortless and authentic aesthetic.
3. Everyday Locations - Disruptive innovation opportunity: Travel and tourism industry can showcase the beauty and charm of ordinary places, emphasizing the appeal of local experiences rather than tourist hotspots.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Fashion brands can highlight the beauty of everyday settings and ordinary people in their campaigns, connecting with consumers on a more relatable level.
2. Beauty - Disruptive innovation opportunity: Beauty companies can create products and styles that enhance natural beauty and offer a more effortless and low-maintenance approach to makeup and hair.
3. Travel and Tourism - Disruptive innovation opportunity: Travel companies can promote off-the-beaten-path locations and experiences that showcase the authentic charm of everyday places, enticing travelers seeking unique and local adventures.
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