Dilmah T Packaging Adopts a More Contemporary Image

By: Amelia Roblin - Published: Aug 14, 2011 • References: wearemanic & thedieline
When marketing products like teas, there are many benefits to establishing a brand identity which suggests tradition. Equally, there is a place for designs like that of Dilmah T packaging, which assumes a delectable freshness that's so appealing to the consumer.

With the assistance of Manic Design of Singapore, this particular company adopts a sleek and contemporary tin box to replace more ornate cardboard cartons. Each variety of over 40 different infusions is given its own label flushed with the unique color of the brew and a border of its loose leaf ingredients. Many of the hues are enhanced to create greater diversity in the look of each beverage, incorporating shades of deep purple and blue which are exceedingly rare. Dilmah T packaging also includes a pixelated label design that possibly suggests an assortment of flavors within. Stats for Pixelated Loose Leaf Branding Trending: Older & Average
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Concept: Dilmah T Packaging
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Segment: Females, 12-55
Comparison Set: 30 similar articles, including: unfastened box branding, sketchy stationery branding, and fallen foliage branding.