No Two Diet Coke Bottles Will Look the Same for Coke's 'It's Mine' Campaign

By: Malika Renee Butss - Feb 9, 2016
References: fastcodesign & chiclaunches
Coca-Cola is rolling out millions of new Diet Coke bottles which will turn the iconic soda into a custom piece of art. Outfitted for the pop brand's 'It's Mine' campaign, no two bottles will look alike.

With diet soda sales going down, Coca-Cola is tapping into the market of personalization and customization. Following its very successful 'Share a Coke' campaign, the brand has hired an external marketing firm to create 36 core designs that adorn the 12 ounce Diet Coke bottles. Many were physical pieces of art which Coca-Cola then passed to HP, who digitized the designs and set up an algorithm that could generate infinite new variations in each design.

These new designs portray an abstract aesthetic while still capturing specific brand touchpoints.