From Healthy Watermelon Pizzas to Old Hollywood Wedding Events

By: Jana Pijak - Jul 25, 2015
These July 2015 lifestyle trends range from healthy watermelon pizzas to floating fitness facilities that encourage female athletes to give it their all. As consumer grow more health-conscious, they are not only experimenting with specialty diets -- paleo, gluten-free and vegan -- but are also sharing easy and organic recipes through web channels like curated social media accounts and food blogs.

In addition to remixed fast food recipes that adhere to niche diet restrictions, the month's other standouts include cannabis-focused restaurant menus and even refined adult toys that embody a luxe air of sensuality.

Elevating customization levels, athletic brands, restaurant owners and even cosmetic companies are appealing to niche demographics by marketing their brand vision in an unexpected and visually striking way.