Dial Hand Sanitizer Goes Anywhere for Germophobes

By: Elsa Blaine - Published: May 31, 2009 • References: stillad
Having a bottle of hand sanitizer stashed everywhere may be a little obsessive-compulsive, but Dial has creatively used this need for cleanliness to their advantage.

The campaign called ‘Dial Hand Sanitizer: Anywhere’ leads one to believe that the pump-top bottle of goo is just as hygienic as having a bar of soap and a sink right in your car’s glove compartment. It sure is a lot more convenient!

The campaign from TBWARAAD Dubai was produced by creative director Milos Ilic with photography by Lai, Groovy Studio. Stats for Sinks Everywhere Trending: Older & Chilly
Research: 4,005 clicks in 365 w
Interest: 4 minutes
Concept: Sinks Everywhere
Related: 57 examples / 44 photos
Segment: Females, 18-55
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