Dial Hand Sanitizer Goes Anywhere for Germophobes

By: Elsa Blaine - Published: • References: stillad
Having a bottle of hand sanitizer stashed everywhere may be a little obsessive-compulsive, but Dial has creatively used this need for cleanliness to their advantage.

The campaign called ‘Dial Hand Sanitizer: Anywhere’ leads one to believe that the pump-top bottle of goo is just as hygienic as having a bar of soap and a sink right in your car’s glove compartment. It sure is a lot more convenient!

The campaign from TBWARAAD Dubai was produced by creative director Milos Ilic with photography by Lai, Groovy Studio. Stats for Sinks Everywhere Trending: Older & Chilly
Traction: 3,909 clicks in 300 w
Interest: 4 minutes
Concept: Sinks Everywhere
Related: 36 examples / 28 photos
Segment: Females, 18-55
Comparison Set: 13 similar articles, including: hygienic shockvertising ii, 41 quirky cleansing finds, and hygienic shockvertizing ii.