S.Pellegrino's Destination Dining Program Swaps Restaurant Meals
Laura McQuarrie — August 9, 2021 — Lifestyle
References: spdestinationdining & prnewswire
The S.Pellegrino Sparkling Natural Mineral Water's Destination Dining program is being expanded for the fall season with restaurants across the United States so that people can experience unique menu offerings made famous by renowned restaurants across the country. The multi-city culinary exchange is focused on helping people to experience dishes that they would otherwise have to travel very far to experience. Instead, people will find restaurants in their own citites filled with exciting new options to try for in-person dining, takeout or delivery.
With this program, Filippo Mazzaia, Senior Market Development Manager for S.Pellegrino, recognizes "Even as travel resumes, people are craving unique dining and cultural experiences in their hometowns and in everyday life." The program kicks off with swaps between prominent restaurants in Miami and Latin America.
With this program, Filippo Mazzaia, Senior Market Development Manager for S.Pellegrino, recognizes "Even as travel resumes, people are craving unique dining and cultural experiences in their hometowns and in everyday life." The program kicks off with swaps between prominent restaurants in Miami and Latin America.
Trend Themes
1. Culinary Exchange Programs - Opportunity to innovate culinary exchange programs to bring unique dishes from renowned restaurants across the country and create new culinary experiences for people to enjoy in their hometowns.
2. Localized Destination Dining Programs - Opportunity to create destination dining programs that are focused on specific regions to personalize the dining experience and offer unique menu options for people to enjoy in their hometowns.
3. Virtual Culinary Experiences - Opportunity to create virtual culinary experiences that allow people to experience unique dishes from renowned restaurants across the country without having to travel, through live-streamed events or curated meal kits.
Industry Implications
1. Hospitality Industry - Opportunity to partner with renowned restaurants and offer new culinary experiences to guests, from localized menu options to unique dining experiences that mirror renowned restaurants across the country.
2. Food and Beverage Industry - Opportunity to offer unique menu options inspired by renowned restaurants across the country to customers through food delivery services or meal kit subscriptions for people to enjoy at home.
3. Event Planning Industry - Opportunity to create curated events that bring renowned restaurants from across the country to a localized destination and offer unique culinary experiences as a part of the event.
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