Decathlon Parts Waters For You to “Let There Be Running”

By: Ayman - Published: Jun 9, 2009 • References: coloribus
As Moses parted the Red sea, so does Decathlon in this new ad for their running gear. The miraculous action is achieved thanks to the miracle of Photoshop and a great photographer. "Let There Be Running," the ad copy proclaims in the ad.

Another creative ad in this new French campaign shows that you can escape from your house with their trekking activities. The third ad shows that ‘Adventure is at your doorsteps’ by opening your garage door to a mountain.

The campaign was photographed by the talented Romain Laurent for ad agency Young & Rubicam, Paris, France. Stats for Biblical Sportvertising Trending: Older & Chilly
Research: 4,205 clicks in 363 w
Interest: 4 minutes
Concept: Biblical Sportvertising
Related: 77 examples / 59 photos
Segment: Neutral, 18-55
Comparison Set: 28 similar articles, including: creative biblical advertising, biblical balloon art photography, and magic sports stores.