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The Decathalon Print Advertisements are Insanely Imaginative

By: Shelby Lee Walsh - Published:   Updated: Jun 9 2011 • References: decathlon and adsoftheworld
Decathalon invites you to, "Explore new worlds," from April 19th to May 3rd. With help from advertising agency Young & Rubicam in Paris, France, these Decathalon print advertisements take an imaginative root promoting being active.

The Decathlon print advertisements were also created thanks to Creative Director Les Six and Art Director and Copywriter Guillaume Auboyneau. Take a look at these lofty ads in the gallery above.

Implications - Society is extremely saturated with advertisements of every type, rendering it impossible for consumers to absorb every message. However, advertisements which stand out against their competitors contain shocking images and atypical designs. If companies create advertising strategies like these, their message will remain with potential consumers.