Jaguar Land Rover and Rockar Launched a Unique Retail Environment

By: Laura McQuarrie - Oct 19, 2016
References: eventmagazine & carmagazine
Jaguar Land Rover recently teamed up with digital retail company Rockar for the creation of a unique dealership shop in Westfield Stratford City, a shopping center located in Stratford, London.

Unlike many dealerships of the past that have put pressure on car shoppers to make on-the-spot decisions, this one is designed to leave consumers feeling comfortable and confident when making informed purchasing decisions. In-store, consumers are able to seek the advice of 'Angels,' or staff members (who have zero sales targets), and book a 'Youdrive' test drive service.

Most of all, consumers are meant to be able to take control of their decisions through a new online purchasing system. In this way, Jaguar Land Rover creates a "no-pressure approach" that actually aims to have the majority of consumers leave the store and make purchases online in their own time.