From Napping Pop-Up Shops to Educational Cosmetics

By: Mishal Omar - Nov 20, 2016
The top ideas in retail design November 2016 reveal some interesting patterns that allow brands to engage directly with their consumers. Interactive pop-up shops and educational retail spaces are both prominent examples of brands creating relationships with their customers.

The interactive pop-up shops of this month can be found in the form of public napping spaces, with the mattress retailer 'Casper' setting up a store that allows people to book appointments in order to get some sleep. The interactive retail pattern is also revealed in a pop-up for the promotion of the 'Toyota C-HR,' where visitors are able to digitally create a backdrop for the car and then offer free promotion to the brand by posting it on social media.

The Body Shop has set up a pop-up store in Toronto's Yorkville neighborhood in order to promote its cosmetics and the brand is providing visitors with educational information through iPads that are set up around the space.