The DDB Boggle campaign is a word-lovers ultimate dream. These seemly simplistic words have been rearranged to form another word that sheds new light on the previously spelled out term.
The English language is very complex, which leads to complex wordplay that is often hilarious. If the word "Elvis" is switched around it can spell "lives" (so the king may not be dead after all). The word "funeral" is spun on its head when it changes into "real fun," the complete opposite of the first word. The best of the jumbles by far is the word "laxative" being shifted into "exitlava," which shifts the meaning of the word in a much more direct direction.
Scrabble and Boggle fans everywhere will get a chuckle from the DDB Boggle posters.
Stats for Word Jumble Promotions
Trending: Older & Mild
Research: 1,565 clicks in 226 w
Interest: 4 minutes
Concept: DDB Boggle
Related: 114 examples / 88 photos
Segment: Neutral, 18-55
Comparison Set: 42 similar articles, including: hot actress haven commercials, engagement collaboration commercials, and odor-covering chip commercials.
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