The Dank! 2nd Hand Furniture Campaign Promotes Free Delivery

By: Meghan Young - Published: Oct 30, 2012 • References: & ibelieveinadv
The Dank! 2nd Hand Furniture ad campaign promotes free delivery for all purchases. Hopefully they package the products better than those in the print ads. Of course, they could very well be alluding to the poor job some people might do when trying to bring these vintage pieces home themselves. From fitting an ornate picture frame into an LCD TV cardboard box to a washing machine box forced over a chair, damage is sure to happen.

Conceived and executed by the DDB&Co. ad agency branch based in Istanbul, Turkey, the Dank! 2nd Hand Furniture ad campaign is subtly comical in the way that an adult in kid's clothing would be. It was art directed and illustrated by the multi-talented Cihangir Gümüş with creative direction by Karpat Polat. Stats for Ill-Fitting Packaging Ads Trending: Older & Average
Research: 3,467 clicks in 186 w
Interest: 2.9 minutes
Concept: Dank! 2nd Hand Furniture
Related: 31 examples / 24 photos
Segment: Neutral, 18-55+
Comparison Set: 11 similar articles, including: burned clock ads, mirrored self-kissing ads, and toy sculpture possibility ads.