The Dan Nelson Swiss Army Knife Ad Shows 'Everything's Inside'

By: Allison Love - Published: Jun 30, 2010 • References: dannelsoncreative &
This new Dan Nelson Swiss Army Knife ad illustrates perfectly the concept behind Swiss Army Knife—everything you could possibly need (tool-wise) is inside the classic compact pocket knife.

The image features a tool board with a bunch of shadows of where tools used to be and then one hanging Swiss Army Knife. The ad is pretty self explanatory and clever. The Dan Nelson Swiss Army Knife ad is in your face and doesn’t compare to other similar products in the process. Clever, witty and funny, this ad as it all. Stats for Do-It-All Pocket Knives Trending: Older & Mild
Research: 12,326 clicks in 308 w
Interest: 4 minutes
Concept: Dan Nelson Swiss Army Knife
Related: 39 examples / 30 photos
Segment: Males, 18-55
Comparison Set: 14 similar articles, including: luxury swiss army usbs, projector phone coffee makers?, and customizable pocket knives.