The Chive's Dad Bod Fragrance Campaign Celebrates the Viral Fad

By: Jana Pijak - Aug 26, 2015
References: youtube & thechive
The Chive's Dad Bod fragrance campaign pokes fun at the term -- coined by university student and blogger Mackenzie Pearson's earlier this year. The parody perfume ad features a male subject who pulls off a stereotypical Dad Bod while seducing a room full of women.

As he enters a home, the character mesmerizes the women around him by taking off his shirt to reveal an attainable and realistic body. He also reveals a fanny pack in which he carries barbecued chicken wings. In addition to these hilarious scenes, The Chive's Dad Bod fragrance campaign is also played alongside a dubstep soundtrack, making it even more appealing and funny for millennial viewers.

Despite of some controversies, the Dad Bod is here to stay and is further celebrated by celebrities like Seth Rogen, Leonardo Dicaprio and others who are skipping the gym in favor of some male curves.