ExactTarget's Guide Shows How to Expertly Handle a Customer Complaint Online

By: Laura McQuarrie - Published: Nov 20, 2013 • References: exacttarget &
ExactTarget’s ‘Five Types of Social Media Complainers’ highlights the types of people who always complain online and how best deal with a customer complaint online. Social media is now a huge part of how people shop and bad reviews on a product or service can be detrimental to a company, especially when they are uncalled for. ExactTarget is a digital marketing service that is all about communication. Social media now makes it easier than ever to communicate directly with consumers and sometimes even simply acknowledging a complaint is the best way to ensure that a customers will not take their business elsewhere.

The infographic highlights the ‘Five Types of Social Media Complainers,’ as based on a study conducted by the University of Florida. In mild cases, a simple public apology will do the trick. With more difficult and dissatisfied customers, ExactTarget makes an extremely important point: "a two-way dialogue should never take place through social channels." Stats for Online Whiner Guides Trending: Older & Warm
Research: 1,339 clicks in 131 w
Interest: 0.5 minutes
Concept: Customer Complaint Online
Related: 82 examples / 63 photos
Segment: Males, 18-35
Comparison Set: 30 similar articles, including: animal thought illustrations, inflight complainer ads, and consumer complaint charts.