Kuru's 'Atom' Shoes Use Proprietary Tech to Protect Your Feet
Rahul Kalvapalle — June 8, 2022 — Lifestyle
References: kurufootwear & forbes
KURU is known as the leading purveyor of foot health-supporting shoes thanks to its renowned KURUSOLE, which is recommended by medical professionals for an assortment of foot complaints, but the company has done a marvelous job incorporating this proprietary technology into the high-performance shoe format with the advent of the 'ATOM,' an athletic cushioned sneaker that will well and truly help you put your best foot forward.
Like other KURU offerings, the 'ATOM' benefits massively from the patented KURUSOLE, which wields a special flexing motion to hug and cup your heel and mitigating impact-related pain without having to use unwieldy and expensive orthotics. Meanwhile, the KURU ultimate insoles slowly mold to your foot over time using futuristic foam materials that use your body heat to conform to your foot, guaranteeing support and alignment across your foot. Elsewhere, the KURUCLOUD midsole offers more than generous cushioning that is evident on first wear and will put a whole new spring to your step. Finally, the 'ATOM' also boasts best-in-class arch support and a carefully calibrated heel-toe drop of 8 mm for more efficient distribution of pressure.
Where the 'ATOM' really knocks it out of the park, however, is the manner in which it combines all of KURU's vaunted foot-friendly tech with athletic performance and aesthetics. As a result, the 'ATOM' features staple cues of premium running shoes such as strategically flared sections of midsole and a synthetic, breathable upper. While this cushioned sneaker is slimmer than some of KURU's other shoes, it still has a toe box that's roomy enough for you to wiggle your toes.
Whether you suffer from chronic plantar fasciitis, sporadic heel pain, fallen arches or bunions, KURU's 'ATOM' shoes will ensure that you perform at a high level in your workouts whilst still looking stylish at social outings without announcing your foot issues to all and sundry. Available for $160, the 'ATOM' sneakers are a veritable steal given their potential impact on your foot health, all without compromising on style and performance.
Image Credit: Kuru
Like other KURU offerings, the 'ATOM' benefits massively from the patented KURUSOLE, which wields a special flexing motion to hug and cup your heel and mitigating impact-related pain without having to use unwieldy and expensive orthotics. Meanwhile, the KURU ultimate insoles slowly mold to your foot over time using futuristic foam materials that use your body heat to conform to your foot, guaranteeing support and alignment across your foot. Elsewhere, the KURUCLOUD midsole offers more than generous cushioning that is evident on first wear and will put a whole new spring to your step. Finally, the 'ATOM' also boasts best-in-class arch support and a carefully calibrated heel-toe drop of 8 mm for more efficient distribution of pressure.
Where the 'ATOM' really knocks it out of the park, however, is the manner in which it combines all of KURU's vaunted foot-friendly tech with athletic performance and aesthetics. As a result, the 'ATOM' features staple cues of premium running shoes such as strategically flared sections of midsole and a synthetic, breathable upper. While this cushioned sneaker is slimmer than some of KURU's other shoes, it still has a toe box that's roomy enough for you to wiggle your toes.
Whether you suffer from chronic plantar fasciitis, sporadic heel pain, fallen arches or bunions, KURU's 'ATOM' shoes will ensure that you perform at a high level in your workouts whilst still looking stylish at social outings without announcing your foot issues to all and sundry. Available for $160, the 'ATOM' sneakers are a veritable steal given their potential impact on your foot health, all without compromising on style and performance.
Image Credit: Kuru
Trend Themes
1. Foot Health-supporting Shoes - Opportunity to incorporate proprietary technology into high-performance shoe format to cater to people with foot health issues.
2. Athletic Cushioned Sneakers - Opportunity to combine foot-friendly tech with athletic performance and aesthetics for maximum comfort and style.
3. Futuristic Foam Materials - Opportunity to use foam materials that conform to foot using body heat for personalized support and alignment.
Industry Implications
1. Sports and Athletic Footwear - Opportunity to cater to people dealing with foot health issues while maintaining style and performance in athletic footwear.
2. Medical Footwear - Opportunity to incorporate proprietary technology into footwear recommended by medical professionals for various foot complaints.
3. Footwear Accessories - Opportunity to create and market futuristic foam materials for foot comfort and support in footwear accessories.
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