T-Mobile Has Released a Series of Crowdsourced Coverage Maps
Rebecca Byers — March 30, 2015 — Tech
References: newsroom.t-mobile & engadget
Mobile service provider T-Mobile recently launched a highly innovative crowdsourced coverage maps platform that is a direct challenge to faulty predictive coverage maps that have long been boasted by other providers.
The first of its kind customer-verified service map aims to expose areas of poor reception and is a definite bet on the usability of the provider's service, as it will act as a real-time map of authentic consumer experiences.
This is an intelligent marketing tactic as it marks one of the first public recognitions from mobile service providers that they must work just as hard to keep customers, rather than tempt them with low prices on plans and hardware. T-Mobile's crowdsourced coverage maps go a long way in terms of convincing the consumer the company understands that transparency around everyday usability is massively important.
The first of its kind customer-verified service map aims to expose areas of poor reception and is a definite bet on the usability of the provider's service, as it will act as a real-time map of authentic consumer experiences.
This is an intelligent marketing tactic as it marks one of the first public recognitions from mobile service providers that they must work just as hard to keep customers, rather than tempt them with low prices on plans and hardware. T-Mobile's crowdsourced coverage maps go a long way in terms of convincing the consumer the company understands that transparency around everyday usability is massively important.
Trend Themes
1. Crowdsourced Coverage Maps - The rise of crowdsourced coverage maps is an opportunity for companies to differentiate themselves from competitors by providing accurate and transparent data based on consumer experiences.
2. Customer-verified Service Maps - Customer-verified service maps are disrupting the traditional model of predictive coverage maps, enabling mobile service providers to create a more accurate and reliable service map for consumers.
3. Real-time Usability Data - Real-time usability data is a trend that can help mobile service providers understand their customers' needs and improve their overall service, resulting in greater customer loyalty.
Industry Implications
1. Mobile Network Providers - Mobile network providers can benefit from crowdsourced coverage maps and customer-verified service maps to gain a competitive advantage and improve customer loyalty.
2. Marketing and Advertising - Marketing and advertising agencies can leverage the rise of crowdsourced coverage maps and customer-verified service maps to create targeted campaigns and messaging that resonates with consumers.
3. Technology and Innovation - The rise of real-time usability data presents opportunities for technology and innovation companies to develop new tools and platforms that enable mobile service providers to collect and analyze data in real-time, improving their overall service.
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