'Sense It' for Anthon Berg

By: Elsa Blaine - Published: Dec 1, 2008 • References: &
"Sense It," the new ad campaign for Danish chocolate manufacturer Anthon Berg is a sensation for your eyes. In the commercial, a bored-looking girl snaps a square of the candy and bites into it. Her lips immediately flush with a wash of pink and her world takes off in a swirling explosion of fuchsia, purple and red.

The ad is not without controversy, however. I did run across a copy of the video with a comment suggesting that the circle of three women swimming out from the silk sheets was actually a subliminal message to Muslim women that they are not free.

I think the commercial is a fabulously creative and colorful delight to watch. It's an ad for fine chocolate, that's all. Enjoy!

The commercial was created for Berg by DDB advertising agency in Denmark. Stats for Technicolor Chocolate Campaigns Trending: Older & Mild
Research: 3,403 clicks in 390 w
Interest: > 3 minutes
Concept: Technicolor Chocolate Campaigns
Related: 72 examples / 55 photos
Segment: Neutral, 18-35
Comparison Set: 26 similar articles, including: dresses made of water, youth as wild animals, and plastic fantastic shoe ads.