"Sense It," the new ad campaign for Danish chocolate manufacturer Anthon Berg is a sensation for your eyes. In the commercial, a bored-looking girl snaps a square of the candy and bites into it. Her lips immediately flush with a wash of pink and her world takes off in a swirling explosion of fuchsia, purple and red.
The ad is not without controversy, however. I did run across a copy of the video with a comment suggesting that the circle of three women swimming out from the silk sheets was actually a subliminal message to Muslim women that they are not free.
I think the commercial is a fabulously creative and colorful delight to watch. It's an ad for fine chocolate, that's all. Enjoy!
The commercial was created for Berg by DDB advertising agency in Denmark.
Stats for Technicolor Chocolate Campaigns
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Concept: Technicolor Chocolate Campaigns
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Technicolor Chocolate Campaigns
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