CRACKED MAGAZINE RETURNS
Published: Aug 17, 2006
Updated: May 10 2011
The massively popular humour magazine that you grew with, is back. The new Cracked will continue to focus on humour and satire but will include all edgy content from an editorial staff that includes writers from the Daily Show, SNL, and Chappelle. For more info, check out the Cracked website which is also funny.
Implications - People love celebrity ridicule because it makes these figures seem more genuine and more human outside of their lavish lifestyles. Exposing flaws in a humorous fashion is a great advertising technique that helps consumers relate to what's being sold while showing the more good-natured side of a company that many can feel closer to.