Dulux' Ad Shows What You Can Cover Up with Paint

By: Laura McQuarrie - Published: Jul 26, 2014 • References: dulux & adeevee
A fresh coat of paint can make a huge difference and it's really amazing what you can cover up with paint, as these Dulux paint ads show. Each of the ads features a quote from public figures like American presidents and Lance Armstrong, who all made very bold claims and then had to go back on their words at later points in time.

The ads feature infamous phrases like Nixon's "I am not a crook," or Armstrong claiming that he doesn't take performance-enhancing drugs. The words are so subtle, they're barely readable, suggesting that if these shocking scandals can be covered up and made to disappear forever, a few scuffs don't stand a chance against Dulux paint. The witty ads were developed for the paint company by the Noah's Ark agency in Nigeria. Stats for Political Cover-Up Ads Trending: Older & Mild
Research: 776 clicks in 95 w
Interest: 0.8 minutes
Concept: "cover Up With Paint"
Related: 98 examples / 75 photos
Segment: Males, 18-55
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