The Courrier International Ads Feature Beat History to the Punch

By: Amelia Roblin - Published: Sep 8, 2010 • References: saatchi & adsoftheworld
These three new Courrier International ads function based on a clever rewriting of history. Featuring man's first steps on the moon, the World Trade Center and JFK, the campaign designed by Saatchi & Saatchi is shocking but effective.

Each of the Courrier International ads feature a major occasion in American history. The company boldly suggests that a publication such as this is so hastily informed that it can anticipate events, and brief its readers on the subject. A close look at these images will reveal artful solutions to avoiding catastrophe—in one case, for the Russians. Stats for American Moments Ads Trending: Older & Warm
Research: 6,943 clicks in 298 w
Interest: 4 minutes
Concept: Courrier International Ads
Related: 62 examples / 48 photos
Segment: Males, 18-35
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