Etude's Countertop Display Promotes Discovery of a Wine's Origins

By: Laura McQuarrie - Jan 14, 2016
References: wineindustrynetwork
Rather than emphasizing a product's quantity with a freestanding unit, 'packagingarts' created a small counterop display for Etude that encourages consumers to learn more about a particular wine before making a purchase.

The unit includes a small rack with space for four bottles, attached to a flag banner that identifies where grapes are grown on a vineyard. The elements of this first display are paired with a second unit that includes a blend of both touchscreen and tactile elements; with this setup, consumers have the chance to touch a physical paper map or use a built-in iPad to acquire deeper insights about a bottled wine.

The beauty of this kind of unit is that it can be adapted to highlight a limited selection or a large stock, as well as updated as frequently as needed for different types of wines being showcased in-store.