Counter Culture Coffee is Boxed in Vibrantly Hued Packages

By: Jana Pijak - Nov 18, 2014
References: counterculturecoffee & lovelypackage
Counter Culture Coffee boxes their specialty java products in vibrantly hued packaging that is not only eye-catching but also sustainable. The company's biodegradable branding concept is inspired by the colors of a rainbow and features vivid hues that represent each of its bold flavors.

In addition to being accented with a clever name for each brew, this Counter Culture Coffee packaging also includes a detailed description of each drink. Names like "Fast Forward", "Slow Motion" and "Big Trouble" add a humorous touch to this java branding and let coffee drinkers know what sort of experience they are getting themselves into.

The coffee brand's entire product range is made up of 7 colors, all branded in a rainbow-inspired hue and representative of a specific flavor.