Rage Coffee Debuts New Glass Jars, Made in India, for its Products
Kanesa David — April 19, 2023 — Lifestyle
References: ragecoffee & foodtechbiz
The debut of Rage Coffee's new, beautifully designed jars has officially been announced. The Delhi-based Rage Coffee is known for creating innovative, packaged caffeine-related goods. The "V"-shaped frame that jars are made with symbolizes the qualities of victory.
To create the coffee glass jar, the Rage Coffee crew spent more than a year doing extensive study and conducting several tests. Many brands are still using imported jars for packaging purposes, so Rage Coffee's advancements with its glass jars are especially remarkable. It also comes in a glass container with a metal cap to keep the coffee fresh, which continues the brand's sustainability practices.
“These jars are vibrant and crafted for fueling victory for our community, called “Ragers” who win and live a passionate life everyday. We hope to represent passion, energy, and positivity through our new and sustainable, bold and 100% designed and manufactured in India,” said Bharat Sethi, founder and chief executive officer of Rage Coffee.
Image Credit: Rage Coffee
To create the coffee glass jar, the Rage Coffee crew spent more than a year doing extensive study and conducting several tests. Many brands are still using imported jars for packaging purposes, so Rage Coffee's advancements with its glass jars are especially remarkable. It also comes in a glass container with a metal cap to keep the coffee fresh, which continues the brand's sustainability practices.
“These jars are vibrant and crafted for fueling victory for our community, called “Ragers” who win and live a passionate life everyday. We hope to represent passion, energy, and positivity through our new and sustainable, bold and 100% designed and manufactured in India,” said Bharat Sethi, founder and chief executive officer of Rage Coffee.
Image Credit: Rage Coffee
Trend Themes
1. Sustainable Packaging - Rage Coffee's innovative and sustainable glass jars could inspire more brands to invest in creating eco-friendly packaging options.
2. Domestic Manufacturing - Rage Coffee's decision to manufacture its jars in India could encourage more companies to explore domestic manufacturing options.
3. Brand Identity Through Packaging - Rage Coffee's jars are designed to represent passion, energy, and positivity, highlighting the importance of packaging in building a brand identity.
Industry Implications
1. Coffee - The coffee industry can benefit from Rage Coffee's sustainable and visually appealing packaging options to differentiate themselves in the market.
2. Packaging Manufacturing - Rage Coffee's success with manufacturing glass jars domestically in India could disrupt the packaging manufacturing industry by inspiring more companies to invest in local production.
3. E-commerce - As Rage Coffee's unique jars become more popular, e-commerce platforms could benefit from offering innovative and visually appealing packaging as key selling points for products.
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