Cherry Healey Promotes Cottonelle Flushable Wipes by Talking Bums

By: Meghan Young - Feb 2, 2015
References: cottonelle
The Cottonelle Flushable Wipes recently underwent a redesign and in order to bring the conversation around, British TV presenter and brand ambassador Cherry Healey hopped across the pond to ask Americans how they wipe their bum. Although that might seem like an invasion of privacy, one of the print ads that accompanies her publicity stunt states, "If talking about wiping your bum makes you uncomfortable, we could talk about not wiping it instead."

By putting a face to the Cottonelle Flushable Wipes in such a funny and interactive way, the brand ensures that people will want to start talking about it on various social platforms. Her adventures are filmed and uploaded onto YouTube, allowing the Cottonelle Flushable Wipes to go viral at the same time she does.