I can't say for certain what a pair of sunnies has to do with undersea species, but there are a couple of messages that these Costa Sunglasses ads could be eager to get across.
Fish may not be the sharpest of creatures, but they're been evolutionarily endowed with slick streamlined bodies that cut through the water and emit a back of splendidly luminous scales. It's perhaps these aesthetic and aquadynamic qualities that have made the McGarrah Jessee advertising agency draw a parallel between the accessory and the aquatic species. Marlon, bass and tarpon are featured in three separate prints for these Costa Sunglasses ads. Each has been paired with a set of shades matching its breed in both color and aerodynamic form.
Scaly Shades Campaigns
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