This Cosmetics Window Display Resembles Glowing Test Tubes

By: Rebecca Byers - May 8, 2015
References: dfrost & retaildesignblog.net
Created by retail identity experts Dfrost, this stunning cosmetics window display appears more like an intricate contemporary art installation than a retail display. The gorgeous, eye-catching display was created by Dfrost for client BABOR, which produces skin-enhancing fluids.

By playing up the scientific imagery in this display, the product and brand become aligned with the values associated with highly controlled scientific practice. While the vibrant hues bring it back to being accessible, the test tube-like imagery of the glow sticks serves to highlight the product line's benefits, namely the concentrated active ingredients that enhance the skin.

The product itself is contained in a sealed ampouole of glass reminds the consumer that when they are accessing the product, they are taking full advantage of the scientific benefits realized by the brand.