Australian Worksafe PSA

These Worksafe PSA ads from Grey ad agency, Melbourne promote work safety among young workers by showing what can happen when people do not voice their concerns regarding their work environment.

The ads show strong visuals of different injuries and disabilities workers could be inflicted with in the workplace if they are not well trained. The prints use copies such as, “I was new and afraid to ask”, “I thought I could wing it”, and “I thought I’d look stupid if I asked again”.

The ads were photographed by Hugh Peachey with creative director Nigel Dawson, art director Peter Becker, and copywriter Nigel Dawson.