H&M's Conscious Collection Shows Off Eco-Friendly Fabrics

By: Laura McQuarrie - Published: • References: evermanifesto & refinery29
The Conscious Collection by H&M was designed to showcase the potential of simple, sustainable and natural materials like organic leather and silk. The project was introduced in line with the EVER Manifesto, whichis described as a "Sustainable fashion and design think tank."

Although green design has a tendency to be associated with an earthy aesthetic, the garments from the collection feature bold colors, opulent details and a range of interesting worldly influences. On top of being made with environmental practices in mind, the garments from the H&M Conscious Collection also featured special CleverCare laundry labels with washing instructions that were similarly eco-friendly, encouraging consumers to do their part in making fashion less taxing on the world. Stats for Vivid Eco-Friendly Apparel Trending: Older & Buzzing
Traction: 2,062 clicks in 69 w
Interest: 0.6 minutes
Concept: H&m Conscious Collection
Related: 86 examples / 66 photos
Segment: Females, 18-55
Comparison Set: 31 similar articles, including: bodacious lingerie campaigns, glamorous everyday fashion, and paisley-printed sporty lookbooks.