This Durex Condom Commercial Takes Tech Out of the Equation

By: Riley von Niessen - May 25, 2016
References: mashable & designtaxi
This condom commercial by Durex conducts a social experiment that splits up two groups of couples on their honeymoons.

On one side of the experiment, couples are allowed to keep their mobile phones and other electronic devices during their vacation, while another group has them taken away. The condom commercial follows both sides, but the results favor those who didn't have access to texting and other unromantic distractions.

The couples in the ad are refreshingly diverse, however the commercial pertains the most to millennials, many of whom are now getting married. Surrounded by social media, online dating apps and more, relationships for millennials have become more complicated over the years. With its commercial, Durex shows the importance of getting close to one another by being constantly present, reinstated in the hashtag ir promotes, #DoNotDisturb.