Make-Up Courses to Promote Sports
Images with people who got a bit physical with their computers are coupled with the ad copy, â€œDid you fight with your computer? Computer Io Posso. The course to make it up with your Computer.â€
The ads were photographed by Giovanni Pirajno for ad agency Mccann Erickson.
Implications - The creative directors Gaetano Del Pizzo and Marco Cremona worked along with the art director Davide Mosconi and copywriter Daniele Aliata to create this innovative campaign. One of the ads features a woman with a computer screen broken on top of her head, while another shows a man with an entire chunky monitor through his arm, smiling simply as he rides the transit.Stats for Violent PC-Human Relationships Trending: Older & Chilly
Traction: 1,964 clicks in 295 w
Interest: 4 minutes Concept: Violent PC-Human Relationships
Related: 56 examples / 43 photos
Segment: Neutral, 18-35 Comparison Set: 20 similar articles, including: cable straitjackets, 50 online versions of real-life activities, and top 100 pop culture trends of 2014.