Images with people who got a bit physical with their computers are coupled with the ad copy, â€œDid you fight with your computer? Computer Io Posso. The course to make it up with your Computer.â€
The ads were photographed by Giovanni Pirajno for ad agency Mccann Erickson.
Implications - The creative directors Gaetano Del Pizzo and Marco Cremona worked along with the art director Davide Mosconi and copywriter Daniele Aliata to create this innovative campaign. One of the ads features a woman with a computer screen broken on top of her head, while another shows a man with an entire chunky monitor through his arm, smiling simply as he rides the transit.