The 'Come and Complain' campaign is designed to promote Poland and Polish culture. Instead of taking a traditional approach, this campaign takes a humorous one that plays up the tendency Poles have of finding fault with everything.
Although books by Poland's Stanisław Lem have been translated into 40 languages, the campaign asks "Does Polish culture matter in the world?" 'Come and Complain' answers this question in a YouTube video with a wry "no."
On Facebook, the campaign uses meme-like images to get its point across. Images highlight facts and notable features about Poland like it being considered one of the most beautiful places in Europe or it being the birthplace of model Anja Rubik. These images are knocked down by remarks like Poland being "too windy" and Rubik being "too skinny," inciting others to 'Come and Complain' as well.
Stats for Downplayed Destination Campaigns
Trending: Older & Average
Research: 987 clicks in 142 w
Interest: > 3 minutes
Concept: Come And Complain
Related: 98 examples / 75 photos
Segment: Neutral, 18-35
Comparison Set: 36 similar articles, including: vibrantly crude street art, upside down boutiques, and reconstructed floral arrangements.
Downplayed Destination Campaigns
More Stats +/-
Upside Down Boutiques
Vibrantly Crude Street Art
Reconstructed Floral Arrangements
Minimalist Origami-Like Photoshoots
Chic Streetwise Checkered Fashion