The Valspar Color-verse Features the Brand's 2023 Colors of the Year
Laura McQuarrie — September 7, 2022 — Marketing
References: valsparcolorverse & prnewswire
The Valspar Color-verse is an interactive virtual house in the metaverse that was created to show off the paint brand's recently announced 2023 Colors of the Year. There are a dozen Colors of the Year to discover through virtual rooms and a "hyper-casual game" called Dash to DIY.
From Cozy White and Gentle Violet to Desert Carnation, this 3D digital home invites people to see the 2023 Colors of the Year through three navigation options. In The Paint Wing, virtual visitors can use Valspar's Colors of the Year and repaint the living room, dining room, bedroom, bathroom and kitchen. The Art Wing has users create their own art of a 3D panorama nature scene, and The Game Wing is where Dash to DIY unfolds, challenging participants to "maneuver a multi-lane road to Lowe's, where they will pick up points for connecting with paint chips and avoiding obstacles."
From Cozy White and Gentle Violet to Desert Carnation, this 3D digital home invites people to see the 2023 Colors of the Year through three navigation options. In The Paint Wing, virtual visitors can use Valspar's Colors of the Year and repaint the living room, dining room, bedroom, bathroom and kitchen. The Art Wing has users create their own art of a 3D panorama nature scene, and The Game Wing is where Dash to DIY unfolds, challenging participants to "maneuver a multi-lane road to Lowe's, where they will pick up points for connecting with paint chips and avoiding obstacles."
Trend Themes
1. Virtual Showrooms - The trend of creating interactive virtual spaces to showcase products or services is on the rise, creating opportunities for companies to engage with customers in new ways.
2. Gamification in Marketing - The use of games to promote products or services is becoming more popular, opening up avenues for companies to creatively engage with consumers and increase brand awareness.
3. Color Psychology in Design - As more attention is given to the impact of color on emotions and behavior, incorporating color psychology into product design can give companies a competitive advantage in attracting and retaining customers.
Industry Implications
1. Home Improvement Retail - Creating immersive virtual experiences for customers can revolutionize the home improvement retail industry, providing a new way for consumers to explore and purchase products online.
2. Interior Design - Using virtual showrooms and gamification in interior design can create opportunities for designers to showcase their work in new, engaging ways and attract a wider client base.
3. Art and Design Education - Incorporating gamification and virtual reality into art and design education can offer more immersive and interactive learning experiences for students, enhancing their creative abilities and preparing them for real-world design challenges.
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