To celebrate the release of 'Star Wars: The Force Awakens,' Cinemark provided fans with collectible 3D glasses. When it comes to highly anticipated films such as Star Wars, fans are looking for a more complete in-theater experience. This promotion gave fans an opportunity to commemorate their experience with collectible merchandise.
As part of an effort to draw consumers to the Star Wars premier, Cinemark gave fans an opportunity to receive a pair of RealD 3D Star Wars glasses. There were three different ways for fans to get their hands on the collectible 3D glasses: by attending the first showing of the film, by attending the Star Wars Marathon Event or by purchasing a Star Wars concession combo. There were four different glasses available, each of which represented a different character from the film.
The promotion demonstrates how cinemas can cater to super fans by offering collectible merchandise that provides a more personalized in-theater experience.
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