The Coimbra Color Lock Campaign Illustrates Why Vibrant Hues are Helpful

By: Meghan Young - Published: Mar 8, 2013 • References: & ibelieveinadv
There are some situations where forgetfulness can be fatal as depicted in the Coimbra Color Lock campaign. When it comes to locking up dangerous animals such as certain dogs and all lions as well as oneself if scuba diving with sharks, a person will not want to leave the actual lock behind. Thanks to these vibrantly hued options, however, they will be "impossible to forget," as stated by the tag line.

The Coimbra Color Lock campaign was conceived and executed by dim&canzian, an ad agency based in São Paulo, Brazil. Art directed by Michele Dim D’Ippolito, Doda Ferrari and Caio Almeida with creative direction by Gabriel Araujo, Bruno Salgueiro, the images were illustrated by Pict Studio. Stats for Unforgettable Padlock Ads Trending: Older & Chilly
Research: 469 clicks in 167 w
Interest: 0.5 minutes
Concept: Coimbra Color Lock Campaign
Related: 36 examples / 28 photos
Segment: Neutral, 18-55
Comparison Set: 13 similar articles, including: zoomed-in predator ads, cycle-breaking poster ads, and qr code flag ads.