The Coco Rocha for Le Carre Hermes Spring Summer 2012 ad campaign is a breathtaking photo shoot of the Canadian beauty in the season's finest scarves. Le Carre Hermes is the French luxury brand's iconic line of scarves. Hermes, which started as a harness manufacturer in 1837, has developed into one of the most powerful luxury fashion brands with such legendary purses as the Kelly and Birkin bags.

The highly detailed, intricate patterns of the scarves in the Spring/Summer line stay true to Le Carre Hermes style while also staying current by incorporating modern twists like polka dots, sea shell and floral prints.

The Coca Rocha for Le Carre Hermes ad campaign is a playful shoot that accentuates the light and delicate intricacies of the extravagant scarf collection.