There might be a lot of ads out there explaining why texting is bad (at least when it comes to driving), but as the Coca-Cola Arctic Home ad campaign shows, it can do a lot of good as well. In addition to facilitating communication, texting can help facilitate donations. In this case, the Coca-Cola Arctic Home ad campaign promotes a set of codes to donate to Arctic Home.
The Coca-Cola Arctic Home ad campaign was created by Chicago-based agency Leo Burnett. Art directed by Chris von Ende with creative direction by Dave Loew, Mike Ward and Jon Wyville, the images of the polar bears are made up of hundreds of thumbprints, which represent active texting. The posters were designed by Eing Omathikul.
Stats for Thumbprint Bear Portraits
Trending: Older & Warm
Research: 5,486 clicks in 177 w
Interest: 1.8 minutes
Concept: Coca-Cola Arctic Home
Related: 39 examples / 30 photos
Segment: Neutral, 18-55
Comparison Set: 14 similar articles, including: powerfully predictive ads, work-disruptive car ads, and coffee bean artwork ads.
Thumbprint Bear Portraits
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