The new Coca-Cola ad campaign, which has just been launched today, is an ambitious pursuit that will be employing 61 URLs to create an all-digital, interactive experience for frequent mobile users.
Coca-Cola is banking on its new campaign theme called 'The Ahh Effect,' pertaining to the sound people tend to make after their first sip of the beverage. So far, the brand has 17 URLs on the go, with many more to come.
The campaign will be using ahh.com, ahhh.com, ahhhh.com and on, where every H letter added will be housing a new piece of themed content. Contents will range anywhere from mini games and animations to funny videos.
Considerting that the brand never ceases to amaze with its marketing, The Ahh Effect may just become the next big thing in the near future.
Stats for Excessively URL-Based Campaigns
Trending: Older & Warm
Research: 3,332 clicks in 156 w
Interest: 1.3 minutes
Concept: Coca-cola Ad Campaign
Related: 59 examples / 45 photos
Segment: Neutral, 12-55+
Comparison Set: 21 similar articles, including: recycled pop can ornaments, coke crate installations, and pork-infused soft drinks.
Excessively URL-Based Campaigns
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