Coke's mantra is to 'open happiness' and to underscore its commitment to this slogan, the iconic company has just recently released a feel-good montage of happy moments caught on security camera.
Security cameras hold the stigma of being invasive to privacy and only good to guard against criminals. Coke reminds people to have more faith in the human race, as the series of clips shows that there are indeed moments to live and be excited for in comparison. Featured in the video are sweet displays of love, bold acts of heroism and few crazy employees from all over the world amongst the fray of wrong-doers.
The campaign with music by Roger Hodgson was just awarded Gold in the annual Latin American advertising festival in the non-alcoholic category. It is refreshing to see Coke stick by its motto in such an inspiring way.
Stats for Emotional Hero-Exposing Clips
Trending: Older & Warm
Research: 1,888 clicks in 203 w
Interest: > 3 minutes
Concept: Coca Cola Security Cameras
Related: 70 examples / 54 photos
Segment: Neutral, 12-55
Comparison Set: 26 similar articles, including: couture coke containers, 100 coca cola-inspired creations, and nutty soda cakes.
Emotional Hero-Exposing Clips
More Stats +/-
100 Coca Cola-Inspired Creations
Couture Coke Containers
Nutty Soda Cakes
Heart Health Beverage Campaigns
Extreme Stunt Drink Branding