Soft drink mega company, Coca-Cola, is heading a recycling initiative in the UK and launching recycling bins with the Southhampton City Council. The initiative is to help counter-act Coca-Cola's giant carbon footprint while also doing something for the greater good.
The Coke branded recycling bins are going be distributed throughout the Southhampton municipality in heavy pedestrian traffic areas.
Implications - The environmental movement is set to be one of the defining issues of this century so it's definitely refreshing (no pun intended) to see huge companies like Coca-Cola taking it so seriously. If even the big giants of the industry are showing that the environment is a priority, then there is no question that their smaller cousins will follow suit.
Stats for Eco-Friendly Soft Drinks
Trending: Older & Mild
Research: 7,492 clicks in 345 w
Interest: 3.1 minutes
Concept: Eco-Friendly Soft Drinks
Related: 47 examples / 36 photos
Segment: Neutral, 18-35
Comparison Set: 17 similar articles, including: couture coke bottles, 32 coca-cola innovations, and cola cornucopias.
Eco-Friendly Soft Drinks
More Stats +/-
32 Coca-Cola Innovations
Couture Coke Bottles
Revolutionary Recycling Bins