Looking to continue its track record of spreading a little bit of joy worldwide, the Coca-Cola 'Happiness Truck' recently pulled up in Rio De Janeiro, Brazil. This video sequels last year's 'The Happiness Machine,' which dispensed the bottled soft drink along with some fun prizes to a London campus cafeteria. In this video clip posted to the company's official Facebook page, you'll see a bright red branded truck spit out free gifts to those who push the button on the back.
Not just drinks and treats were handed out from the Coca-Cola Happiness Truck, but other prizes like soccer balls, t-shirts, beach chairs, sunglasses and even surfboards were given.
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Concept: Coca-Cola Happiness Truck
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Segment: Males, 18-55
Comparison Set: 15 similar articles, including: 80 beverage marketing campaigns, 63 coca-cola branding efforts, and thirst-quenching ads.
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