The Coca-Cola 'Happiness Truck' Strikes in Rio De Janeiro

By: Renee Ramsarran - Published: Feb 24, 2011 • References: thecoca-colacompany & buzzfeed
Looking to continue its track record of spreading a little bit of joy worldwide, the Coca-Cola 'Happiness Truck' recently pulled up in Rio De Janeiro, Brazil. This video sequels last year's 'The Happiness Machine,' which dispensed the bottled soft drink along with some fun prizes to a London campus cafeteria. In this video clip posted to the company's official Facebook page, you'll see a bright red branded truck spit out free gifts to those who push the button on the back.

Not just drinks and treats were handed out from the Coca-Cola Happiness Truck, but other prizes like soccer balls, t-shirts, beach chairs, sunglasses and even surfboards were given. Stats for Surfboard Dispensing Vehicles Trending: Older & Average
Research: 1,812 clicks in 273 w
Interest: > 3 minutes
Concept: Coca-Cola Happiness Truck
Related: 40 examples / 31 photos
Segment: Males, 18-55
Comparison Set: 15 similar articles, including: 80 beverage marketing campaigns, 63 coca-cola branding efforts, and thirst-quenching ads.