Millions of viewers tuned in to yesterday's Inauguration Day festivities on television or made the trek to Washington, D.C. to be there in person; however, many millions more shared in the celebration virtually through a CNN and Facebook streaming partnership. The partnership enabled users to update their Facebook statuses directly from the CNN live streaming video feed, and its results were positively viral.
According to Mashable, Facebook averaged over 4,000 status updates per hour on Tuesday morning. As President Obama gave his inaugural speech, that number skyrocketed to 8,500 updates per minute.
"We've never reached levels like this before," a spokesman from Facebook told CNN.com. "Even just yesterday, we had more users online than we've ever had before, more new users than we've ever had before."
Mashable also reports that as of 11:45 AM, CNN had served 13.9 million live video streams globally since 6 AM. That figure shatters its all-time total daily streaming record of 5.3 million live streams, set on Election Day.
Stats for Interactive Inaugural Updates
Trending: Older & Mild
Research: 2,130 clicks in 379 w
Interest: > 3 minutes
Concept: Interactive Inaugural Updates
Related: 27 examples / 21 photos
Segment: Neutral, 18-55
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